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PRESERVATION Asking for a Sign How the Garden Cafeteria reemerged in our lives and disappeared again
by Yori Yanover
ast month, as workmen were gutting
the Chinese restaurant on East
Broadway and Rutgers, a small miracle
occurred: The sign reading “Wing
Shoon” came down to reveal the large
op-art sign it had been riding since the
1980’s: “Garden Cafeteria.”
It wasn’t really the sign, but the electric
board which gave it life all those many
years ago, but to neighborhood old-timers
it was tantamount to those relics you hear
about, which bulldozers are known to
excavate while digging up earth.
The Garden Cafeteria was to the Lower
East Side’s Yiddish writers what Viennese
coffeehouses were to Vittgenstein: a place
of inspiration, cantankerous infighting,
fresh gossip and heavenly nourishment.
The Forward building nextdoor was the
reason they all hung out there, waiting to
read and be read.
As news of the chance excavation
spread, Laurie Tobias Cohen,
Executive Director of the Lower East
Side Conservancy, rushed over to the
construction site and had a word with
the foreman, who demanded $500 to
take down the sign. Laurie didn’t have
that kind of money, nor the space for
the huge boards, so she alerted Amy
E. Waterman, Director of the Eldridge
Street Project, and Amy Stein-Millford,
Director of Public and Community
Relations for Eldridge. They contacted
all the preservation organizations they
could think of, but in the end it was up
to them, and they opted to retrieve the
vertical part of the sign, with the word
“Garden,” which separated the two
“Cafeteria” signs stretching one into
Rutgers, the other into E’Bway.
As of mid-April, the two large boards
are gone for good, but the vertical sign will
be on display at the Eldridge some time
this season. Call them for information, at
212.219.0888.
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